Blog

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BEGIN WITH A REFERRAL IN MIND

As you know, we, like many of you, run a professional service firm.

Our business is helping other professional services firms — accountants and their clients in particular — develop and implement marketing strategies, culture strategies sales strategies and ‘outrageous’ service strategies all designed to

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THE CREDO TECHNIQUE

Stand for something and you’ll never stand alone.


Dear Chief of Making Things Happen

Tom Watson, Sr., the founder of IBM, said that to be great, a business needs a religion;

In other words it needs an ideology, a set of values and core

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THE MOST PERSUASIVE TOOL IN ADVERTISING

“How can I sell more product?” is the marketer’s eternal question.

If you sincerely seek the answer, just follow my suggestion.

When it comes to creating advertising, most advice is for the birds.

But the greatest secret of success can be found in two

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The Secret of How to Sell Anything

Dear Chief ( of making things happen)

In this BLOG I share the secret of how to sell anything. It’s a simple secret, and it works universally, no matter what business you’re in.

The great motivational speaker, Zig Ziglar, has said, ‘You can get

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THE SECRET OF THE RED SHIRTS

A little known secret for instantly accelerating your success in marketing or any other activity in life

Today I bring you a rare gem, a secret so powerful, it can work a profound change in every area of your life, including your personal productivity and

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