BEGIN WITH A REFERRAL IN MIND

As you know, we, like many of you, run a professional service firm.

Our business is helping other professional services firms — accountants and their clients in particular — develop and implement marketing strategies, culture strategies sales strategies and ‘outrageous’ service strategies all designed to

HOW TO ATTRACT MORE CLIENTS THAN YOU CAN ‘POKE A STICK AT’…

As you already know when you want to grow your business, one of the first steps is to identify your ideal client/customer.

For example, listing the characteristics of your perfect customer when you’re creating your marketing and sale plan helps you target the right

HOW TO LET THE SALES COME TO YOU

My Son and Daughter-in- Law own and operate an extraordinary ‘network marketing ‘business. They are very successful by any measure.

I was discussing sales with them and they both said their sales philosophy has always been about ‘soft selling.’ I asked what they meant and

HOW TO ROCK 2017 — I plan to UPMINE so I’m going to push you to UPYOURS.

I was asked recently by a couple of accountant clients (…now good friends) what am I trying to make happen with our Trevor Marchant.Com BLOG and what is the philosophy of it …what is the real point of it?

Firstly, the primary aim for my

How to use the Rainmaker’s Credo to inspire your team is a better way to go.

SELL WITH PURPOSE

As you know selling is about persuading people to do something they would not otherwise have done…if they were going to do it — they wouldn’t need you.

The mere fact we are persuading …giving reasons — why (facts and benefits) to show people

THE CREDO TECHNIQUE

Stand for something and you’ll never stand alone.

Dear Chief of Making Things Happen

Tom Watson, Sr., the founder of IBM, said that to be great, a business needs a religion;

In other words it needs an ideology, a set of values and core

THE MOST PERSUASIVE TOOL IN ADVERTISING

“How can I sell more product?” is the marketer’s eternal question.

If you sincerely seek the answer, just follow my suggestion.

When it comes to creating advertising, most advice is for the birds.

But the greatest secret of success can be found in two