SELL WITH PURPOSE

As you know selling is about persuading people to do something they would not otherwise have done…if they were going to do it — they wouldn’t need you.

The mere fact we are persuading …giving reasons — why (facts and benefits) to show people

THE PASSPORT TO SALES SUCCESS

THE SECRET OF THE MONKEY’S FIST

I learned this secret from reading ‘How I raised myself from Failure to Success in Selling ‘written by one of the greatest salespeople who ever lived, the legendary life insurance salesman Frank Bettger (rhymes with catcher).

Bettger was — in his words — a

WE’RE ALL IN SALES NOW

Selling has changed more in the past 10 years than it did in the previous hundred years and many of the assumptions which people have always had about selling have crumbled.

Like it or not, we’re all engaged every day in influencing others to trade